This ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to know more about how Baume & Mercier and TERI HATCHER help education to become more accessible for our children and are active in the struggle against cancer and protect the environment, you can visit the website: www.baume-et-mercier.com.
First of all – I miss the link between visual and copy here big time. Looking at this expensive, luxurious picture the leap to corporate citizenship is awfully big. But more importantly – what’s your message? You are doing a lot on csr? I have a hard time believing you’re making a difference on one csr topic and Teri Hatcher and you look like you’re saving the world.Keep reading →
This ad definitely has stopping power, although the look & feel is like many other luxury watch ads. With the gorgeous Teri Hatcher looking right at you, there’s no turning the page. But then comes the message (it’s in Dutch, here’s the English campaign).
It is time to make the difference. Is you wish to know more about how Baume & Mercier and TERI HATCHER help education to become more accessible for our children and are active in the struggle against cancer and protect the environment, you can visit the website: www.baume-et-mercier.com.
First of all – I miss the link between visual and copy here big time. Looking at this expensive, luxurious picture the leap to corporate citizenship is awfully big. But more importantly – what’s your message? You are doing a lot on csr? I have a hard time believing you’re making a difference on one csr topic and Teri Hatcher and you look like you’re saving the world.Keep reading →
This post might sound arrogant and might offend some colleagues in the business.
I always feel there are two kinds of people in this marketing business. There is the one group which is passionate about the art of marketing, about its cause and sees it as a true specialty. Than there’s the group of people that might as well have been an executive assistant, a bartender or a sales rep. The people in this group see marketing as a fun gig that is not that difficult to master and takes a lot of smiles and social skills. They are helped by the fact that being a marketer is not like being a heart surgeon: the first steps in marketing take common sense and it’s therefore quite a small step from nobody to the label of marketer. However, the next steps take a lot of hard work, passion and a feel for the craft. Not that many people can call themselves master of marketing.
I thought about this notion when I read this months Emerce and was stunned by the part Movers & Shakers: Sonja Silva, famous in Holland for her VJ days on TMF and her Playboy shoots, is now a Senior Account Manager at Adlink Internet Media…….
I don’t know Sonja. I know she was famous for quite a while and then nobody heard from her for some time. Now she rises to be a Senior Account Manager at an Internet company. I can’t find any credentials or even the smallest link in her personal history to the art of marketing or the internet for that matter. Is this a publicity stunt? A way for Adlink to get a foot in the door with corporate marketers who dream of talking to Sonja?
Maybe I’m wrong about her specifically, but my point stands. I for one know I won’t be discussing my marketing plans with Sonja Silva anytime soon. It’s time we get our house in order.
This post might sound arrogant and might offend some colleagues in the business.
I always feel there are two kinds of people in this marketing business. There is the one group which is passionate about the art of marketing, about its cause and sees it as a true specialty. Than there’s the group of people that might as well have been an executive assistant, a bartender or a sales rep. The people in this group see marketing as a fun gig that is not that difficult to master and takes a lot of smiles and social skills. They are helped by the fact that being a marketer is not like being a heart surgeon: the first steps in marketing take common sense and it’s therefore quite a small step from nobody to the label of marketer. However, the next steps take a lot of hard work, passion and a feel for the craft. Not that many people can call themselves master of marketing.
I thought about this notion when I read this months Emerce and was stunned by the part Movers & Shakers: Sonja Silva, famous in Holland for her VJ days on TMF and her Playboy shoots, is now a Senior Account Manager at Adlink Internet Media…….
I don’t know Sonja. I know she was famous for quite a while and then nobody heard from her for some time. Now she rises to be a Senior Account Manager at an Internet company. I can’t find any credentials or even the smallest link in her personal history to the art of marketing or the internet for that matter. Is this a publicity stunt? A way for Adlink to get a foot in the door with corporate marketers who dream of talking to Sonja?
Maybe I’m wrong about her specifically, but my point stands. I for one know I won’t be discussing my marketing plans with Sonja Silva anytime soon. It’s time we get our house in order.
Jason Polan has a mission. He is going to make a drawing of every person in NYC. He moves unnoticable throughout the city and draws people in the subway, in musea, restaurants. etc. Whenever he has a new stack of drawings he uploads them. Since there are about 8 million people to be drawn – more fun to come!
A true web 2.0 invitation service. The user submits her details and receives invites based on the events that match her profile. Going and Facebook are following with their own invitation services.
This is a great idea, it has everything: old meets new, truly unique and cult power waiting to be unleashed. On netgranny.ch you pick a Grandma, a design and Granny starts knitting. Soon you’ll have your granny-generated socks delivered to your home.
Note: the idea sounds better than the actual destination. Which brave entrepreneurial soul will help make this a professional enterprise with a site to match?
Green e-commerce – a place for old things to get a new life. Fun to look at the ingredients label on each product that tells you what rubbish went into making it. Anyone looking for shoes from old car tires?
The grey album
A video where DJ Dangermouse mixed The White Album of the Beatles with The Black Album of Jay-Z. The results: The Grey Album, downloaded a million times on one day.
Jason Polan has a mission. He is going to make a drawing of every person in NYC. He moves unnoticable throughout the city and draws people in the subway, in musea, restaurants. etc. Whenever he has a new stack of drawings he uploads them. Since there are about 8 million people to be drawn – more fun to come!
A true web 2.0 invitation service. The user submits her details and receives invites based on the events that match her profile. Going and Facebook are following with their own invitation services.
This is a great idea, it has everything: old meets new, truly unique and cult power waiting to be unleashed. On netgranny.ch you pick a Grandma, a design and Granny starts knitting. Soon you’ll have your granny-generated socks delivered to your home.
Note: the idea sounds better than the actual destination. Which brave entrepreneurial soul will help make this a professional enterprise with a site to match?
Green e-commerce – a place for old things to get a new life. Fun to look at the ingredients label on each product that tells you what rubbish went into making it. Anyone looking for shoes from old car tires?
The grey album
A video where DJ Dangermouse mixed The White Album of the Beatles with The Black Album of Jay-Z. The results: The Grey Album, downloaded a million times on one day.
This morning in the Dutch news – citizen journalism website SKOEPS.nl is no more. The joint initiative from PcM Uitgevers and the digital part of Talpa Media did not make it past 1,5 years.
Got my own Seth Godin action figure delivered this weekend, with extra Marketing Guru powers. Can it get more personal branding than this? Wow, I have a new ultimate career goal!
